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I redesigned two key websites for Allrecipes.com, the world’s largest food-focused online community. Working in collaboration with SC Media, I updated both their newsroom and advertising portal websites with a more modern, intuitive design approach.
The newsroom redesign created a streamlined publishing platform that simplified content management for their team while presenting news and announcements in a visually engaging format. For the ad portal, I developed a user-friendly interface that effectively showcased advertising opportunities and brand partnership options available to potential advertisers.
Both designs maintained visual consistency with Allrecipes’ core brand identity while providing tailored functionality specific to each site’s audience and objectives.
Year: 2013