I updated the UX design for the MatchPoint Connection app, working within their existing design system created by Jacob Jolibois. The project involved refining critical user journeys including onboarding flows, while incorporating new features such as campaigns and reporting. I also designed their web application to provide a cohesive cross-platform experience.
Based in Baton Rouge, MatchPoint Connection serves as a platform connecting influencers and athletes with brands for marketing partnerships. The design work focused on maintaining visual consistency while enhancing usability and expanding functionality to support MatchPoint’s growing feature set. Recently, Scepter Holdings, Inc. announced its acquisition of MatchPoint, recognizing the platform’s success in the rapidly growing Name, Image, and Likeness (NIL) market. The app is available for download on the App Store.
Year: 2023